Data Protection is gaining traction globally since Facebook’s recent trial before the US senate… Accordingly, UK has passed GDPR as their resolve to plug the data suction of companies that misuses consumer information. These companies can now only take information that is necessary for running a service.
Example, I tried downloading a flashlight app from an app store but had a change of heart when the app required access to my location, contacts, etc.
Therefore, the question had to be asked: “what does a flashlight have to do with my contact list and location? I’m not trying to download a gps?! This led to red flags going off in my head. And as a result, I do not have, and probably wont have, a flashlight app on my smartphone despite how useful it is. It is a matter of principle and i’m willing to sacrifice for that.
Data Protection In Europe
These new laws are for protecting consumer rights. And this initiative may catch a few companies off guard with its sweeping and far reaching effect. Therefore, some are concerned about not being prepared to face the music. As a result, they will face hefty fines for non-compliance… They got some warning but this is the threat, that will cause a flurry of law suits. Already the suits have begun…
General Data Protection Regulation
This will affect all organisations that handle European Union Citizens data. Thus, consumers now have the right to find out what data is being held on them. In addition, they can demand the deletion of that data from data collecting companies – eg, Google, Facebook, Apple, Instagram, Whatsapp, etc…
Companies now have to get consumers permission to use personal information, and consumers can rebuff any condition stipulating that they give more personal info to access a premium service. Additionally, firms are also held to account more rigidly on keeping data safe – NO MORE EXCUSES!
As a result of GDPR – companies are sending out renewal emails under the new condition. They now have to get individual consumer’s consent to email him or her about products and services.
Benefits of – Online Privacy Legislation GDPR
- Personal data rights is now in session with stronger penalties for companies mishandling consumers data.
- More transparency as you will now be told exactly what your signing up to and full rights to opt out. Therefore…
- No more junk mails, meaning if you do not respond to emails they will cease.
- Also, consumers now have more opportunities to claim for damages in the event of the misuse of their data.
- You can tell companies to delete any database they have on you. And most companies, including Apple, have decided to comply but Facebook and Google however, are defiant.
One major overhaul is that people have to opt in now instead of being so by default. Therefore, consumers are opted out of a service until they choose otherwise. Thus, eliminating the deceptive way in which consumers were enrolled into things by default. .
User experience with companies online in Europe will definitely be more relaxed and less pressured for the consumer. Not a moment too soon for a catalyst such as this!
Futhermore, WordPress websites have already received updates to allow for customers data to be deleted at a moment’s notice. Thus…
Personal Data Export and Erasure
New Tools have been added to help webmasters with personal data export and erasure requests.
Privacy Policy
You get to create or select your site’s privacy policy page under Settings > Privacy to keep your users informed and aware.
In accordance… this post is designed to spread such awareness!
How are companies affected?
Fines of up to 17.5 million pounds or up to 4% of global annual turnover for serious breaches have been set. It’s no longer business as usual. In fact, some businesses my be caught off-guard.by the force of the GDP regulations.
Thus, the scale and responsibility of the reform may be overwhelming for a lot of businesses..Also, their email marketing campaign will have to basically start over.
GDPR forces business to renew their permission slips from individual consumers, by requesting permission to send them emails. Hence…email lists will shrink, if not disappear altogether as persons may be disinterested or too lazy to be bothered.
Large Technology Companies and data protection
Only companies that made extensive use of customer data will come under scrutiny. Thus, these companies, namely those in the technology sectors with fresh tracks of data misuse…
Complaints have already been filed against Google, Whatsapp, Instagram, and Facebook for GDPR violations.
Small Companies vs GDPR
While small companies are not really in the crosshairs, there are some basic steps that they will be required to take. And, protecting customers data is the talk of the town therefore small businesses are required to keep up. There will be no grace period for businesses – the changes will be fully enforced from the get-go, May 25, 2018
Some companies are awed with disbelief and as a result, lawsuits are already on the table and such companies will have to deal with it. France, Germany and Austria are just some of the countries in which such filing has taken place by N.G.O’s. Thus, multi- national organisations will have to standardize their compliance practices.
Watershed moment
This the turning point in how businesses handle people’s data… How personal data is treated goes right to the center of trust… Even money is a form of trust and businesses should be trustworthy.
can come from anywhere in the state. If it says “Napa,” that’s a more specific designation. If it says “Rutherford,” that’s an even more particular, defined area.
Response Magic