Email Marketing Campaign should be mounted for any and all types of businesses. Just think about it?? Everybody has an email address (almost); and most people are more than familiar with emails. As a matter of fact…
If you’re doing business in the developed world, your customers are using email, and you should be as well. No matter how small your business is, you have the power to reach people through email marketing 24 hours a day, 365 days a year. This email marketing benefit of reduced time and effort can help you structure your email marketing strategy in a better way, and connect with your audience in an instant.
If you currently have an email marketing campaign, or, are ready to start some effective email marketing strategies, hear me out! “There are definitely certain emails your company should be sending out to maximize engagement.”
The 1st thing is to establish a purpose! What do you want to achieve by emailing someone. Most business people send emails to engage, educate, and to establish, a sharing connection with a potential customer. This is enabling trade; and every growing business needs to indulge in it.. That being said, you can start your here:
Undoubtedly, email has made its way from being simple messages between academics to a global academic. In 2017, global email users amounted to 3.7 billion users (Statista, 2019). This figure is set to grow to 4.3 billion users in 2022 (Statista, 2019). That’s half of the world’s population. This statistic clearly shows that email marketing is an opportunity that you shouldn’t be missing out on.
Moreover…
There are 10 Email Marketing Stats You Need to Know in 2021
- The Widespread Usage of Email
- Billions of Emails Are Sent Daily
- Email Delivers a Strong Return on Investment
- Email Marketing Helps to Grow Your Business
- Welcome Emails Have a High Open Rate
- Personalization Works Wonders For Email
- The Power of Abandoned Cart Emails
- Interactive Emails Are the Way Forward
- Customers Like to Hear From You
- Emails Give You Access to a Mobile Audience
Email Marketing Campaign Consists Of…
Auto-responders –
A Type Of Email, that is needed to consistently communicate with your email contacts or prospects in larger numbers. These will be created from email marketing software like Aweber, Convertkit, Getresponse, Mailchimp, and Response Magic.
Also…
One big question to ask is
“How often should I send emails to my readers?”
Depending on your relationship with your reader, you do not want to be bombarding your readers inbox with content they have no personal interest in. As I said, your relationship and what you know about your reader will determine how frequent and what content, you share with your reader. Notwithstanding…
A generally established guide is as follows….
If your readers do not want to receive emails every day, then you may want to start out with only 1 email each week and work from there. This allows you to send 4 different emails in a month. Once you establish authority and familiarity without opt-outs from your frequency rhythm, go ahead and bump it up. Send one email every 5 days means you can send 5 different emails a month.
Email Marketing Frequency Example
We suggest planning ahead and in monthly increments. Start by asking, yourself “What type of frequency have you been using , and, what do you think your audience would be okay with starting out?” As a rule of thumb…
Always start less and gradually work your way up over 3-4 months. In fact, we suggest sending at least 1 newsletter a month; and at least two other emails throughout the month. Please note the following.
Email Schedule Sample
- 1 email every other week means you will send 2 emails a month.
- Once a week means you will need to plan 4 emails a month.
- Every 6 days means you will send 5 different emails a month.
- 3 days means you will send 10 different emails a month. Therefore…
Types of Emails To Send
Now that you have determined your frequency, now it’s time to decide what type of emails to send out. See our list below of the different types of emails that you should be sending your customers and leads.
- Welcome Email – One time only, initial email
- Promotional Email – Once a month at most, leads and customers
- New Product Email – Leads and customers
- Newsletter Email – Leads and customers
- Product or Service Advice Email – Leads, Customers
- Educational Email – Every other month at most, Non-customers are great recipients
- Re-Order Email – To Customers only
- Testimonial Request Email – To customers only
- Survey Email –
Email Marketing Campaign Overview!
Anyone can say they’re remarkable, but how many companies will, say… knock your socks off with awesome email marketing. And then, send you a new pair of socks in the mail? (No seriously, we occasionally send socks and other goodies to our customers!).
That’s the kind of thing AWeber does. They love creating experiences customers will love – and they do that by providing a live customer solutions team that’s available 7 days a week, sharing hundreds of educational resources to help you with your email strategy, and building a platform that’s easy and enjoyable to use. As a matter of fact…
With the frequency plan setup and the types of emails in mind, we are ready to start planning out the next year’s schedule.
For example, let’s say you determine that 1 email every week is sufficient. Therefore, that’s four emails a month; and, the campaign plan should look something like this…
MONTH: FEBRUARY
Daily – Welcome Email to new opt-ins
- Week 1, 1st Email – Monthly Promotion Email (Valentine’s Specials coming up)
- 2nd Email – Newsletter (doesn’t count towards total emails a month)
- Week 2 – New Product
- 3rd Week – Educational (About product XYZ)
- Week 4 – Educational (Popular Products)
By planning out your monthly email campaigns, it becomes easier to stay organized and plan content with the team. And…
The best results are when you are at least 3 months ahead which allows ample time for content creation and creative artwork for photography, videos and images. Also…
Email Marketing is Key!
Keep the conversation going with your customer. Thus…
Having good Email Marketing templates and good email marketing service is key to performance. Especially one that is Affiliate Marketing Friendly! There are a few that will offer what AWEBER offers and more. In fact, I recommend that you see the comparison for yourself. However…
Aweber Email Marketing Service and Automation Platform enables you to send newsletters and create templates, RSS to emails and so much more. Ranked 2463 on Alexa, meaning – it’s one of the most popular websites in the world! Similarly…
Aweber is ranked among the best programs for email marketing services for several reasons. Firstly, Aweber offers a team of email experts that is ready to help you get started with any pricing plan.
Start for as low as $19 monthly and get to send unlimited emails to up to 500 subscribers. Other payment plans are available for businesses that want to accommodate more than 500 subscribers.
Response Magic
